Ngôn ngữ mới, chỗ mới:
Xin Chào Việt Nam
New language, new place: Hello Vietnam! Our first offshore event, and we knew little about the venue even from our peers. We explored and executed efficiently - CBS style!
CLIENT
Tyco
DATE
June 2019
Intent: THE WHY
Offshore events always guarantee participation and engagement on part of the attendees. Tyco wanted to conduct its annual partners engagement of 2019 event in Vietnam.
Challenge: THE WHAT
The event had to be pulled off in a region where not only had CBS never ventured before, but also could find little information about from even industry associates. Language and logistics were both mighty barriers to cross.
Magic: THE HOW
Explore and execute mode. We pulled off the event ‘on the go’. If we had to walk that extra mile - literally - we did. It took every bit of experience we had, and much to our relief, but importantly, the client’s delight - the event was a roaring success. Enough for Tyco to immediately give us their next destination event, where we said السلام علیکم أبو ظبي !!