India's First Online Real Estate Launch:
WEBBED SITE SALE
The pandemic created a new normal of 'WFH'. This eliminated a lot of expenses for the Indian middle class. CBS created an investment opportunity with Indian real estate’s FIRST digital launch.
CLIENT
Provident Housing
DATE
July 2020
Intent: THE WHY
People had the money to invest. And where better than real estate? Provident Housing is a pioneer in affordable housing, and was sitting on a project ready to be launched, but people were in lockdown. What happens when people cannot make it to the event? The event must make it to them.
Challenge: THE WHAT
While web broadcast itself isn’t new, conducting a virtual event was a whole new thing. The event industry had to realign, unlearn, relearn, adapt - what not. And we did! From understanding technology and implementing it to all the usual runtime issues of events - managing speakers to keeping audience hooked - the task list was exhaustive.
Magic: THE HOW
A programme - an event - just like in the real world, only people connected via their devices sitting in the comfort of their living rooms. On phones, tablets, laptops. We ensured Provident made a blockbuster debut in successfully selling land online to potential buyers.
